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Originally set up in 2007 by the vlogbrothers (aka John and Hank Green) and their rapidly growing subscriber base, the plan of the Project For Awesome was to take over YouTube's charts for a day with videos raising awareness and money for a wide range of charities. The date of P4A, December 17, is set a week before Christmas to remind people that the giving part of the season doesn't have to begin and end at the point of purchase.
Last year, by creating hundreds of videos talking about charity and other altruistic projects, and spending 24 hours on a mass viewing, commenting and favouriting spree of all the P4A videos across the site, all of YouTube's Most Viewed, Commented, Favourited and Rated charts were dominated by these videos between December 17th and 18th. it was a huge success, and all the vloggers whose videos had made it into the charts found their chosen charities benefitting from the event.
Every year since then, led by John and Hank every December 17, Project For Awesome has grown and grown. This weekend, P4A enters its fourth year and YouTube's gracious involvement in our gaming of their system means that a handful of people like me have been invited to show you how we do things, in case you're interested in taking part.
There are plenty of ways you can get involved, the most obvious being make a video. If you support any kind of charity that you think needs a little more awareness, then grab your camera and just tell the world a little bit about them and what people can do to help. It doesn't have to be long, most people watching will be flying through lots of different videos throughout the day anyway, so the more concise you are, the better.
If you're a YouTube Partner, there are a wide range of editable, attention-grabbing P4A thumbnails available for download at >
As well as making a video, one of the most important elements of P4A is the mass watching, liking, favouriting and commenting of all the other P4A videos you come across. Many people will be linking to others, or you can search for recent "Project for Awesome" uploads (many people will be adding P4A as a tag), but it's absolutely necessary you become a part of this. With more people using YouTube every year it becomes a lot harder to make a video reach the No. 1 spots in the charts, and we need all the help we can get to make a dent in them. So with that in mind, any additional promotion you can do on sites like Twitter, Facebook or your individual blogs will be much appreciated.
This year I'm making a video for my favourite charity, Child's Play. They specialise in providing long-term patients in children's hospitals with video games, consoles, DVDs and other forms of entertainment to keep their spirits up while on the road to recovery. On top of my video, I'm holding a number of eBay auctions where I'm selling some gaming-themed t-shirts that I've worn in previous videos, and all the proceeds of those will be going towards the charity.
So I hope if you're interested, you can give my video a watch… and a comment… and maybe favourite it. Hey, it's for charity!
I'm really excited about P4A 2011; I think this is going to be the biggest year yet, and I hope you agree.
Looking forward to seeing you amongst the madness this weekend.
Don't Forget To Be Awesome!
Liam Dryden, Video Blogger/Comedian, recently watched: "Alex Day - Forever Yours"
Dance superstars Justice have laid down a challenge to YouTube: produce a mind-blowing video cover of one the tracks from "Audio, Video, Disco" and win the opportunity to treat yourself and a friend to a similarly mind-blowing New Year's Day at the band's January 1, 2012, concert in Sydney, Australia.
Given that the French duo have a reputation for producing innovative, quirky videos, it's time to get creative: think "D.A.N.C.E" or the epic "Civilisation" (although, naturally, your production can be on a smaller scale). The creators of the top nine entries as decided by Gaspard and Xavier will join them in an exclusive + Hangout at the Justice +Page to review the entries, at which point the winner will be announced.
Submissions should be made at the Justice YouTube channel and don't forget to share your efforts using + and boost your profile by interacting with the band's +page, as comments will be linked directly back to their home on YouTube and will doubtless boost your chances. The competition closes at 3pm, Paris time, on December 10, so get filming if you want to start 2012 with a bang… and more than a few beats.
Jamie Dolling, YouTube UK, recently watched "Audio, Video, Disco".
Thinking of searching YouTube for a cooking recipe as Christmas approaches? Want some videos to help you achieve that New Year’s fitness resolution? You’re in good company. Searches on YouTube for cooking recipes soar around the end of every year, and searches for fitness exercises start kicking in around the start of the new year.
We have partners who are doing amazing things with food and fitness, and to supercharge their careers, we created the YouTube Next Chef and the YouTube Next Trainer programmes. We’d like to introduce you to the first class of partners who’ll be attending a 12-week course via + Hangouts and receiving a $15,000 equipment and promotional package, all to help them share their passion for food or fitness on YouTube with you.
Representing the UK, we have FitBritsGB, who loves to cook easy meals from scratch, and one trainer, STRskillSchool who hosts an extremely popular football skills training school. They are among the 32 partners from six countries around the world.
YouTube Next Chef
The partners of the YouTube Next Chef class include self-taught chefs, cookbook authors, former restaurateurs and more. Their culinary styles range from making a full meal with just one pot to vegan desserts to gourmet on a budget, and represent five countries around the world. These partners will be taught by the finest folks in culinary arts, including editors from CHOW.com, YouTube Partners like Rob Nixon, and industry experts like Lee Allison.
YouTube Next Trainer
If fitness is your goal, our YouTube Next Trainers are here to help. This international group can teach you exercises based around city landscapes, fitness routines made for athletes, safe parkour training exercises, pilates made simple and more. Expect to see these partners get top tier training from our featured mentors Billy Blanks, YouTube Partners like DeStorm, and industry experts like Julie DelaBarre.
Stay tuned for weekly videos starting November 15 for YouTube Next Chef and November 23 for YouTube Next Trainer.
Austin Lau, YouTube Creator Programs, recently watched “The Coolest Extreme Skiing Dudes.”
With a string of number one singles and albums to their name, Coldplay are undoubtedly one of the biggest bands on the planet. So we’re thrilled that the group’s upcoming concert at the famous Plaza de Toros de Las Ventas in Madrid will be streamed live on YouTube for fans around the world to enjoy online.
The concert starts at 9pm (BST)/10pm CET on Wednesday, October 26, and will be available through Coldplay’s official YouTube channel.
Coldplay will be celebrating the release of their new album, "MYLO XYLOTO", which features the singles "Every Teardrop is a Waterfall" and "Paradise", and the concert will be directed by Anton Corbijn, the award-winning filmmaker and celebrated photographer famed for his masterful use of striking black-and-white imagery.
The concert marks the conclusion of American Express Unstaged, a six-part series of live events produced in collaboration with YouTube, Vevo and American Express. The five previous concerts have attracted more than 40 million views, with fans worldwide tuning in to watch live performances from the likes of Arcade Fire, John Legend & The Roots, and Duran Duran.
Because this is an open air concert, there’s a small danger that inclement weather might mean the concert is delayed or even cancelled. So put on your favourite Coldplay track and perform a sun dance!
For more information about the Coldplay concert and other live initiatives we’ll be bringing to YouTube in the coming months, visit www.youtube.com/live.
Enjoy the show!
Jamie Dolling, YouTube UK, recently watched "Chris Martin on working with Brian Eno and Rihanna".